EXAMPLE OF A
SUPER SALES LETTER

All names of people, books and programs have been replaced with XXXXXXXXX so you do not consider this web page as an offer for you to join this program. It is placed here simply for readers of our Golden Mail Box Newsletter to see an example of "AN OFFER YOU COULD NOT REFUSE" sales letter. I have BOLDED a few phrases so you for sure would not miss them. I have not attempted to correct the spelling errors or grammatical errors. This is the way it was sent out. This sales letter is really long, but this is the actual length that it was when sent out to this person's mailing list. It was written by one of America's greatest marketing gurus.

From the Desk of XXXX XXXXXXXX

Are You Earning as Much as You Thought You Would be When You Started Your Company?

Imagine if the World's Most Accomplished Business Strategist Offered to Help You Uncover $5,000, $10,000, or Even $100,000 in Hidden Assets and Overlooked Opportunities And Didn't Ask for a Dime Until You Actually Collected the Money!

Dear XXXXXXX Member,

As the world's leading business growth strategist, I think I can help you achieve 25%, 50%, even 500% growth faster than you ever thought possible. And I won't ask for a dime until you've made money.

Let me introduce myself. My name is XXXXXXXX. Many call me the most successful business builder ever. Over the past 27 years, I've helped over 9,000 companies "find" almost $4 billion in new revenue. I'm personally responsible for creating 107 millionaires. I've worked in more than 400 different industries with virtually every type of organization.

I am the only person I know of who structures every relationship based on results. I don't earn a penny until my clients succeed. After all, why should you pay me for ideas that don't work? While this approach may seem risky, it has earned me more than $25 million over the course of my career!

The fact that you may not have heard of me tells me something important:

You probably spend a great deal of time producing a great product and not enough time producing a great business.

That, in a nutshell, is the single, most important difference between a thriving organization and one that struggles to make payroll . . . a business that grows exponentially and a company that's relieved to have survived another year.

So why am I writing you?

If you are willing to put aside a couple of hours a week, I think I can help your company grow and prosper like you never thought possible.

What will it take to turn your vision into a reality?

Most entrepreneurs believe that if you build a better mousetrap, the world will beat a path to your door.

The truth of the matter is that today, more than ever, marketing is the engine that drives every business. Marketing makes you money, gives you superiority, differentiates you from your competitors.

Marketing has nothing to do with misleading people, creating false impressions, or getting people to buy things they don't want. That's bad marketing. Marketing isn't complicated, expensive, or even risky.

Quite simply, marketing is what happens when you are good to your customers. It's the process that allows you to identify potential customers, differentiate yourself from your competitors, explain how you can help them achieve their goals, and keep them coming back again and again.

Let me ask you . . .

Do you feel satisfied helping someone fulfill a need?

Does the idea of being an innovator or agent of change appeal to you?

Do you enjoy educating people and telling the truth about your product?

Are you comfortable making money - lots of money - at the same time?

Yes? then, you are a marketer at heart.

Unfortunately, if you're like 99% of all growing businesses, you probably allocate too few resources on marketing, overlook many low-risk or no-risk marketing opportunities, and don't maximize your marketing efforts. Allow me to introduce you to the marketing principles that will change your business forever.

Announcing my new program XXXXXXXXXX , a revolutionary business-building program that synthesizes my 27 years of unparelleled marketing experience into comprehensive, results-oriented system you can apply to your business right now!

It's an extraordinary adventure in business-building that introduces you to some of the most successful, most innovative, and most profitable marketing and selling ideas.

My XXXXXXXXXX program can help you breathe new life into your business in so many different ways. You learn how to . . .

Grow your business and differentiate it from your competitors'.

Multiply your sales and dramatically improve the effectiveness of your advertising.

Create highly leveraged strategic alliances and joint ventures that literally bring business to your door.

Maximize every asset, contact, opportunity, relationship, distribution channel, employee, financial, and human capital you have available.

Take control of your business as you isolate, quantify, and evaluate every aspect of your business.

Identify new ways to sell more things to more people, more frequently.

Remove chaos by creating clear, easy-to-follow priorities that empower your employees and reassure your customers.

You'll be amazed how easily you can adapt these ideas to your unique business environment . . . how suddenly you'll see significantly better results from the same time, manpower, and capital . . . and how many overlooked, untapped, and under-utilized cash cows you'll discover right under your nose.

I'm delighted to offer you the opportunity to join a select group of growing businesses and to make you an offer that I have never made before . . .

If you decide to accept my offer, you will follow in the footsteps of thousands of business owners and managers who have worked with me to literally re-invent their businesses over the past 20 years.

Business people like Vic Conant (President of Nightingale Conant) who earned $900,000 from just one of my ideas (he liked this program so much he bought the rights) . . .

. . . like David Hall (rare coin dealer), who pocketed $36 million after diligently applying some of my advice . . .

. . . like Audri Lanford (director of a computer imaging company) who increased her inquiries by 600% and added $1.7 million to her sales figures . . .

. . . and like Denis Waitley, Anthony Robbins, and Tom Hopkins - each of whom has turned to me for assistance in building their million-dollar personal success businesses!

But these people are only the tip of the iceberg. In all, thousands of ambitious business people have experienced and benefited from my proven business-building techniques.

They came from virtually every type of business - large and small, complex and simple, high tech and no tech, direct selling and indirect selling, tangible and intangible. Professionals, manufacturers, retailers, consultants, printers, franchisers, publishers, real estate developers, salespeople, stockbrokers, bankers, builders, restauranteurs, investors, distributors, venture capitalists, and more.

If you don't earn 10 times the cost of the program within just six weeks, the advice is FREE!

Like each of these business people, you will work with me on a totally risk-free basis.

If, within just six weeks, you don't produce business breakthroughs that directly result in profits exceeding 10 times the cost of the program, then my advice is absolutely free.

You're invited on an exciting journey that will have you rushing to your business each morning to put these breakthrough strategies to work.

My XXXXXXXX program is a life-changing, profit-enhancing process. It breaks your business down into a set of key result areas and then remodels it, optimizing every strategy, sales process, and element of your promotional activity. It helps turn your company into:

An organization that grows exponentially from year to year- capturing new markets, harnessing new profit opportunities,and developing more valuable relationships with clients.

An organization that adds tremendous value to the lives of its customers, employees, suppliers, and owners.

An organization so systematized and mechanized that control rests squarely in the hands of you and your management team.

My XXXXXXXXXX program is a business-building system that shows you how to go from a well-respected and appreciated company to a well-respected and highly profitable one.

It's filled with proven, street-smart, results oriented, non-theoretical, no-nonsense, bottom-line techniques you can apply immediately. It is so thorough, so actionable, and so intensive that your business will be tranformed into finely tuned, highly focused marketing machine. Identify the safest, fastest, most effective, and most profitable route to growing your business

My XXXXXXXX program is a 12-session audio business growth system that essentially transfers my marketing savvy to you.

It combines into "one place" all the concepts, ideas, strategies, and techniques that have been most effective and successful over the years for my clients.

At the same time, it includes highly-specific, action-oriented,profit-building worksheets that help you apply the materials to your business.

In this personalized, interactive program, I go through exactly the same process that I would if you came to me for a private consultation (which incidentally would cost you $100,000).

In just six weeks, your business will barely resemble the business you own today!

If you diligently follow the XXXXXXXXX program, you'll see vivid, tangible, bottom-line results twice a week for six weeks. It's transactionally impossible not to have a tremendous breakthrough - and more probably 12 breakthroughs - in that time.

In the six weeks it takes to master the material, you'll discover:

How to take your business to the next level in size, profits, and position in the marketplace.

How to get the maximum results from your time, money, and effort.

How to make your business so radically different from your competitors' that you effectively have a monopoly over your customers.

How to acquire more new customers without spending thousands on advertising or a sales force.

How to increase your bottom line exponentially, not gradually.

How to unearth tens - or even hundreds - of thousands of dollars buried in your business.

How to isolate and quantify a select group of result areas that hold the key to breakneck, exponential growth for your business.

How to optimize your business strategy by testing, measuring, evaluating, and systemizing.

How to leverage your marketing so you control downside risk while retaining unlimited upside potential.

How to think like a marketing genius.

At the conclusion, your business will have undergone an amazing transformation. You will have created an integrated business growth plan specifically for your business - one that identifies and prioritizes opportunities, recognizes risks to avoid, and arms you with superior techniques no one in your industry is using!

In the process, you will unleash the energetic, inspired, multi-million dollar enterprise that has been caged within your business since the very beginning! Gowth rates of 50%, 100%, or even 500% are not out of the question!

I am certain that I can guarantee dramatically improved sales and profits, as I have done with literally thousands of growing business owners all over the world.

By applying this incredible business-building system to your business, you will become infinitely more productive, effective, customer focused, and more profitable.

How much can your company make from this program?

I'd love to say you'll double the size of your business. But let's say you only increase your profitability by 15-20%, you only raise your average sale by 8%, your ads only pull 5% more inquiries, your salespeople only close one more customer out of ten, what would that mean to your business over a month . . . six months . . . a year . . . forever? Is that enough to justify trying this program?

Of course, these claims are just idle rhetoric until and unless you see tangible results for yourself and your business.

I know only one way to convince you, and that is to offer you my "Extraordinary Guarantee." My "Extraordinary Guarantee" is that I will enthusiastically assume all the risk before I ask you to spend a dime!

As I told you before, we've done research on our current members and their companies, and identified them to be amongst a select group poised for significant growth.

So with your permission, I'd like to invest in you for the next six weeks.

Just become a XXXXXXXX Member and request my $5,000 guaranteed program today and I'll send you my book XXXXXXXX absolutely FREE without commitment or obligation to buy a thing.

You'll get twelve inspiring tapes and a three-volume resource reference library that helps you think about your business in a completely new way.

All I ask is that you put aside a half-hour twice a week to listen to the sessions and however much time it takes to complete the action steps.

I promise that, if you do this in good faith and apply what you learn every week, it is improbable - if not statistically impossible - that you won't have a major breakthrough.

I can't guarantee you will have a million dollar breakthrough immediately. It may only be $10,000. Or even $5,000. But I can guarantee that your breakthrough will be worth more than 5 times the investment in just six weeks.

Because if it isn't, simply pack up the program, send it back, and you won't owe a penny. All the ideas, knowledge, and approaches you learned . . . all the insights, case studies, and observations I shared with you . . . they're all yours to use again and again. A lifelong payback period.

Best of all, your profits don't stop after six weeks. After completing the 12-hour program, you will walk away with applications, knowledge, and ideas for the rest of your life - in everything you do.

You will adopt an "everything is possible," "nothing can stand in your way," "do things your way," and "have fun doing it" way of conducting your business. You will have supreme control over your fate, total confidence in what you're doing, and a remarkable liberation from the stress and problems that weigh down everyone else in your industry.

You will be the most skilled, savvy, and profit-driven business person you know. You will see opportunities where you once saw obstacles, eliminate boundaries of what and how much you can achieve, leverage your assets to virtually eliminate risk, and never again have a problem motivating your self or others. How to realize the profits and income you had in mind when you went into business in the first place.

With my program, you're less than six weeks away from taking control of your business . . . leveraging your time and energy to produce maximum results . . enjoying tremendous advantages over your competitors . . . setting and playing by your own rules . . . virtually eliminating all fear, anxiety, and stress . . . rediscovering the joy and satisfaction of success . . . and freeing your self and your business to achieve greater results than you ever thought possible.

This step-by-step program provides you with all the information you need to achieve your business goals, including:

How to identify and discover hidden assets in your business - continuously.

How to mine cash windfalls from your business each and every month.

How to engineer success into every action you take or decision you make.

How to build a business foundation based on multiple profit streams instead of depending on a single revenue source.

How to be different, special, unique, and advantageous in the eyes of your customers.

How to gain real value among your customers and employees for maximum loyalty and results.

How to maximize your personal leverage in every action, investment, time, or energy commitment you make.

How to network, mastermind, and brainstorm, with like-minded, success driven people who share real-life experiences with you.

How to turn yourself into an idea generator and recognized innovator in your industry or market.

How to incorporate "growth thinking" into your everyday business philosophy.

How to reverse the risk for both you and your customers in everything you do (so the downside is almost zero, and the upside potential nearly infinite).

How to employ the success practices of others by modeling their philosophies. The key to exponential - rather than gradual - growth.

Finding the XXXXXXXXX program shares with you seven basic principles, 100 basic strategies, 50 ideas for building up your businesses, 12 ways to increase the number of customers, 10 simple steps to multiplied profits, 16 strategies to out-market your competition, 12 ways to get your customers to buy more and more often, and countless other profit-certain strategies, ads, sales approaches, and negotiating techniques that work in virtually any business setting.

In all, you get 336 ways to improve your business. Master one idea and you'll see immediate improvements; combine multiple concepts and your business could truly soar! The hardest part of developing this program was deciding how much to charge.

Don't get me wrong. my XXXXXXXXXX program was the most difficult and emotionally draining project I have been involved in.

First, I was forced to articulate what I do instinctively.

Second, I was challenged to create a truly unique, integrated "hands-on way of working with you personally that lets you synthesize the hundreds of approaches, strategies, and ideas, identify the most appropriate ones, and apply them to your own unique business.

In fact, this program was two years in the making, taking more than 1,000 hours to produce, at a cost of almost a quarter of a million dollars!

But developing the program was easy compared to the dilemma I faced about pricing. On the one hand, if I charged too little, too many people would have access to the secrets and the ideas would be less powerful.

On the other hand, I didn't want to charge too much. After all, the whole objective is to make the ideas, strategies, and approaches available to ambitious entrepreneurs who can't afford my $5,000 an hour consulting fee.

So after much debate and soul-searching, I decided to charge less than 13 minutes of my time, $996 exclusively for XXXXXXXXXX members. This detracts the people who aren't really serious about improving their business and allows me to re-coup my out-of-pocket expenses with 200 ambitious, driven, and goal-oriented entrepreneurs.

Actually, the program really costs you nothing . . . ever!

Unfortunately, as I later discovered, there is a flaw in my thinking. Because the shrewd entrepreneurs will immediately realize that this program really costs nothing at all.

Just think about it:

I guarantee you will "find" $5,000 additional profits in just six weeks.

I am not asking you to pay a dime for six weeks (and even then it is 12 monthly installments that any business can handle).

If you deduct the program cost (which again you have a year to pay for) from your new-found profits, the program essentially costs you nothing!

If, by some chance, you don't make $5,000 from my program, just return the program within six weeks and it still costs you nothing!

Why am I making such an offer?

Actually there are three reasons. All of which will give you insight into how I think and can help you improve your business.

First, I, like you, am in the business of adding value. I am assured a comfortable income as long as: a) I market myself effectively and b) I really can help businesses like yours grow and prosper.

You didn't come to me. I came to you. So shouldn't I be the one to take the risk in the unlikely event the program doesn't meet your expectations? In fact, I don't believe I should make a dime until you've made a dollar or more.

Second, I recognize that not every business is ready to implement my ideas. Some entrepreneurs don't want to grow to the next level. Others are concerned their product or service won't stand up to the scrutiny. And yet others are afraid that they'll lose control of their business or their life.

Ninety-nine times out of a 100, these fears are unfounded. However, if after reviewing the program, you discover that your business is exactly where you want it to be, I'd rather you return the program and I'll send it to someone more likely to benefit from it.

The third reason is a business philosophy I call Risk Reversal. Risk Reversal recognizes that when two parties come together to transact business, one side is always going to be asked - either explicitly or implicitly - to take the risk on the other side.

By consciously, openly, and enthusiastically assuming all the risk, I'm eliminating the primary obstacles preventing you from buying this product: the fear of making the wrong decision, the fear of being misled, the fear of being taken into something you don't need or won't benefit from.

You'll learn more about Risk Reversal in my XXXXXXXXX program. But, if you apply this principle to your business right away, you'll see three results: a) you'll generate more sales than ever before and b) you'll find out hoe good your product really is and c) you'll pre-empt your competition in a way they can do nothing about! There's a side benefit to accepting this offer - A FREE GIFT!

To shamelessly compel you to try these principles in your business, I'm offering to include a FREE bonus gift. It's my way of thanking you for having enough faith in me to try the program.

The gift - entitled XXXXXXXXXX written by XXXXXXX - is an invaluable, eyeball resource that gives you quick and easy answers to the most important business questions of our time:

How testing can leverage your marketing.

What is your biggest off-the-books asset and how you can profit from it.

How to add profit centers and increase your margins.

Where you should advertise on a small budget.

How to determine your target market and positioning as a company.

The special pitfalls of the '90s to avoid at any cost.

How to obtain press coverage for yourself and your business.

How to start a company from scratch with a guaranteed customer base.

And 92 other critically important problems, challenges, questions, and opportunities.

Keep the FREE gift even if you return the program.

My XXXXXXXX book addresses the most challenging issues, biggest problems, and most frequently asked questions facing entrepreneurs today.

On each and every page, you'll find information available nowhere else. It's a no-nonsense, right-to-the-point, what-to-do, why-to-do-it, how-to-do-it condensation that addresses the most important issues that can send your business' financial outlook through the roof.

I have to admit that a previous version sold for $1,000! (This should give you an idea as to how much valuable informtion is in this gift.) But through this special offer, it's yours absolutely FREE!

Plus, I insist that you keep it even if you decide to return the program! I want you to succeed beyond your wildest dreams.

That's why I'm only asking $996 for this six-week 12-session consultation program . . . That's why I'm agreeing to invest in you before I ask for a dime (and when I do I'm giving you EASY terms over 12 months) . . .

That's why I'm willing to guarantee you'll make $5,000 or more in the first six weeks . . .

That's why I'm throwing in my book xxxxxxxxxxxx at no cost . . .

If you build on the successes I'm certain you'll have in the first six weeks - the results thereafter should double, redouble, then double on top of that.

That's how to grow your business exponentially. What if you're too busy for my XXXXXXX program? Ironically, my XXXXXXXXX program is designed for people who don't have time to take advantage of the program. The sessions are both on audiotape and in written form.

Tape-lovers can listen when driving, commuting, or even taking a walk. Most sessions are half-an-hour or less and don't require long stretches of uninterrupted time. If you prefer reading, just ignore the tapes and go right to the workbooks, where you'll find a complete transcript.

The action-oriented profit-building worksheets help you put the fun back in your business. They'll solidify your thinking and you'll find yourself writing feverishly as one great idea after another comes flowing off the page.

In addition, I've included my famous 58-page XXXXXXXXXX questionaire that helps you re-discover the excitement and energy that inspired you to start your business in the first place. You'll also get a peak performance XXXXXXXXXX that highlights the growth opportunities available to you, hundreds of action plans, caldulation grids, charts, and summaries that help you apply the concepts to your business, and much, much more. From this moment on, you'll never feel overwhelmed, out-of-control, or scared again.

So what are you waiting for? Take advantage of the "Better Than Risk-Free" offer now.

Just go back to the XXXXXXXXXX Member Offer page and follow the steps to membership and then request my $5,000 offer, and put the most powerful business-building tool ever developed in your hands.

Don't miss out. Here's an extraordinary opportunity to apply the tools that have catapulted so many businesses . . . your chance to grow and prosper beyond your wildest dreams . . . your chance to finally realize the vision that inspired you to go into business in the first place!

Do it for your family. Do it for your employees. Do it for your customers. Most of all, do it for YOU!

And remember, you won't spend a dime on this program unless you make $5,000 in six weeks. So please, respond now. I guarantee you won't regret it.

Sincerely,

XXXXXXXXXX XXXXXXXXXX

P.S. One more thing. It's very important.

If you're still not sure that my XXXXXXXXXXX program is worthwhile, you should know that I normally charge $5,000 an hour for my consulting services. The New York Times called me perhaps the most expensive marketing consultant in America. In the past year, I have conducted hundreds of one-hour phone consultaions for entrepreneurs just like you - on a money-back basis - and all of them were glad they made the investment.

But you don't need to spend that kind of money. For less than the cost of thirteen minutes of my time, you'll get to benefit from nearly everything I know about successful marketing and business-building.

And since I'm not asking you to pay for six weeks (and even then it is on 12 month terms) - by which time you are guaranteed to have made $5,000 from the program - you can simply deduct the program investment from your profits. So the program essentially costs you nothing.

Plus, with my "Better Than Risk-Free" guarantee, I insist you keep my book XXXXXXXXXXX whether or not you keep the program.

As you can see, the only way you can lose on this proposition is if you pass if up. So take the $5,000 offer today by clicking here now (THERE WAS A BUTTON HERE TO CLICK ON TO JOIN THE PROGRAM)

Whew!!!! If you can read that sales letter and not want to join the program, you are probably already dead or very near to it....... Again, it is important to understand that this sales letter was not placed here to entice you to join this person's program. It was placed here simply to allow readers of the Golden Mailbox Newsletter to read an example of what is probably one of the worlds greatest sales letters ever written.

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